The new e-commerce web site is positioned to become the premier online retailer of quality New Balance atheletic shoes and Dunham dress shoes and boots. Design and development was successfully completed within the six week project timetable by ECSC's in-house programmers. Product information and site content was provided by Southeastern Sports, LLC, based in Memphis, TN.

"Our goal is to offer the best selection, value and service online to loyal New Balance customers." said Wes McCluney at Southeastern Sports, LLC. "The online shop is a logical extension of our operations in Memphis, TN, Nashville, TN and Atlanta, GA, and our ability to ship product from multiple locations gives TriCityNewBalance.com a logistical advantage over the other online retailers."

The TriCityNewBalance.com website was designed and developed by ECSC with graphic design work provided by BasicVisuals.com and secure high-speed web and database hosting provided by EHostSolution.com. ECSC is providing ongoing site maintenance, updates and search optimization services.